Procrastination usually hits for me on a Friday at 1pm, after lunch, when the deadlines (or the burning ones) have past and I find mystelf tuning into Pandora or on the web catching up on news of the day. But, given the pace at which business runs, and in order to meet the needs of multiple clients and customers, too much procrastination can kill a company.
If you can figure out what you’re avoiding and what’s keeping you from starting a project, that’s your first step in getting ‘er done. This article in the Harvard Business Review http://bit.ly/nsIvMB outlines five principles to follow to avoid “avoiding” work that’s gotta get done. While all five points are valid, I particularly find No. 2 “Set Deadlines for Yourself” particularly useful. Without deadlines we lack motivation and direction. By putting down a date we’re automatically telling our brains that we need to achieve an end point. That very action sets forth movement which will force us to commit to something – even those tasks we despise.
My dad use to tell me, “Julie, turn right and you’ll always be right.” What he was saying to me was do something, anything, but move. Even if it’s not right, it’ll get you to somewhere else where you need to be. In business, in life, action leads to accomplishment, results and, with sound strategy, results.
Nike got it right with “Just Do It.” Now, get to it.
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